Director of Sales and Marketing

Job Description: The Shelter Harbor Inn is actively searching for a highly motivated, detailed, and service-oriented Director of Sales and Marketing to join our team of professionals.
The Shelter Harbor Inn, managed by Hay Creek Hotels, is a New England retreat in the Shelter Harbor community of Westerly, RI.
Built in 1800, and completely revamped in 2019, The Shelter Harbor Inn is your home away from home.
Situated on over three acres of greenery, the 23-room inn features upscale amenities including an on-site restaurant with multiple dining options serving fresh New American cuisine, a spa, and various seasonal activities.
Job Summary: Direct the solicitation efforts of the sales department through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.
Direct and manage all group, transient, and catering/banquet sales and activities to maximize revenue for the hotel.
Compile and/or direct the preparation of reports including annual and monthly forecast, marketing budget, lead management system, group booking pace report, STAR report, etc.
Attend and represent the hotel at selected trade shows or necessary community events.
Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies.
Develop and conduct persuasive verbal sales presentations to prospective clients.
Initiate preparation of annual sales and marketing plan and execute plans as outlined.
Maintain tracking system through sales system to ensure all client information and potential bookings and prospecting calls is documented.
Develop group rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
Communicate and coordinate with front office manager, group bookings, room blocks, rooming lists and billing procedures.
Prepare all BEOs for group events providing timely and accurate information to clients and appropriate staff members.
Assist with the creation, development and implementation of adult and child activities and programs.
Maintain a vibrant website with seasonally appropriate key words, pictures, links, PPC campaigns and digital marketing.
Analyze results on monthly basis including but not limited to Google Analytics and third party vendor.
Monitor SEO process.
Develop and maintain CRM campaigns with monthly email blasts and customer feedback mechanisms.
Develops brochures, newspaper, magazine and radio advertising copy, and other written materials/signage about available food/beverage services and hotel facilities for public accommodation.
Hay Creek offers an extensive benefit and incentive package, including; Insurance Benefit package, to include Company-funded Medical, Dental, Vision, Life, Disability, Accident, and Critical Illness Competitive Salary/Wages Competitive Paid Time Off Structure including Vacation, Sick, Holiday Pay, Jury Duty Leave, and Bereavement Leave Standard Annual Performance/Salary Reviews Merit and Cost of Living Adjustments Complimentary Meals Daily Free Parking Employee and Friends & Family Lodging Discounts as low as forty-nine dollars per night at all HCH Properties Discounts at specific property partners (NEIRA, Historic Hotels of America) 50% Discount when Dining at any HCH Property Industry Discounts through Working Advantage (Entertainment Tickets, Hotels, Rental Cars, Outdoor Activities, Restaurants, etc.
) Discounts at each of our Spas, Golf Courses, Fitness rooms/programs and other featured amenities Supportive, open-door policy work environment Work Culture that is fun, energetic and motivating Employee Recognition Program - 'Delight and Surprise Dollars' Accelerated Career Advancement to include professional enrichment, conferences & classes, and manager in training programs.
Experience and Skills: 3+years of Sales Management in a hospitality setting Strong leadership and effective written & verbal communication skills.
Must be extremely self-motivated and highly efficient Must have exceptional interpersonal skills Able to work a flexible schedule based on client needs, including nights, weekends, and holidays.
Excellent computer skills needed Ability to train, motivate, and supervise Must have on-hand event catering and detailing experience From: Hay Creek Hotels